Instantly Pricing in 2026: Every Plan, the Credit System, and What You Really Pay
Instantly's headline price looks low, and for many teams it is. The catch is that sending and lead data are two separate subscriptions, and the plan you need is decided by the uploaded-contacts cap, not by the number of mailboxes. Here are the plans as listed on Instantly's pricing page in early October 2026, how the two bills add up, a worked example for a small team, and the costs that sit outside Instantly entirely.
Kenneth Kather · Founder & CEO, KNK Outbound
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Key takeaways
- Instantly sells two separate subscriptions: Outreach for sending, and Instantly Credits for its lead database and enrichment. If you use both, your bill is the sum of the two.
- Outreach plans as listed in early October 2026: Growth at 47 dollars a month with 1,000 uploaded contacts and 5,000 emails a month, Hypergrowth at 97 dollars with 25,000 contacts and up to 125,000 emails, Light Speed at 358 dollars with 100,000 contacts and 500,000 emails, and Enterprise on request. Every plan includes unlimited email accounts and unlimited warm-up.
- The uploaded-contacts cap, not the mailbox count, usually decides your plan. A team sending 25 emails a day from ten mailboxes already passes the 5,000 monthly emails of Growth, so Hypergrowth is the realistic starting tier for real outbound.
- Instantly does not include the mailboxes and domains you send from. Budget separately for sending domains, mailbox subscriptions and data verification, and remember that the tool's price is a small part of what makes cold email work.
Instantly is one of the most popular cold email tools, and its pricing is a big part of why: unlimited email accounts and unlimited warm-up on every plan is a strong offer when you send from many mailboxes. "How much does Instantly cost" is still one of the most common questions people ask about it, because the pricing page has two tabs, several caps, and a lead database that is billed on its own. We use Instantly in client systems and wrote a full Instantly review. This page is only about the money, with the numbers listed on Instantly's pricing page in early October 2026.
Two subscriptions, not one
The most important thing to understand: Instantly sells sending and data separately.
- Outreach is the sending platform: mailboxes, warm-up, sequences, the shared inbox and analytics.
- Instantly Credits pays for the lead database and enrichment: finding contacts, verifying emails and adding company details.
You can use Outreach with leads from anywhere else, such as Apollo, Clay or your own lists. If you also buy leads inside Instantly, add the Credits plan to the Outreach plan.
Outreach plans
| Plan | Price per month | Uploaded contacts | Emails per month | Notes |
|---|---|---|---|---|
| Growth | 47 dollars | 1,000 | 5,000 | Unlimited email accounts and warm-up, chat support |
| Hypergrowth | 97 dollars | 25,000 | up to 125,000 | Premium live support. The plan card says 125,000 emails, the feature comparison lists 100,000 |
| Light Speed | 358 dollars | 100,000 | 500,000 | Adds Instantly's SISR sending system |
| Enterprise | custom | 100,000 and more | 500,000 and more | Adds a private deliverability network |
- Price per month
- 47 dollars
- Uploaded contacts
- 1,000
- Emails per month
- 5,000
- Notes
- Unlimited email accounts and warm-up, chat support
- Price per month
- 97 dollars
- Uploaded contacts
- 25,000
- Emails per month
- up to 125,000
- Notes
- Premium live support. The plan card says 125,000 emails, the feature comparison lists 100,000
- Price per month
- 358 dollars
- Uploaded contacts
- 100,000
- Emails per month
- 500,000
- Notes
- Adds Instantly's SISR sending system
- Price per month
- custom
- Uploaded contacts
- 100,000 and more
- Emails per month
- 500,000 and more
- Notes
- Adds a private deliverability network
Instantly offers monthly and yearly billing. The prices above are those shown on the pricing page. Check the toggle for any current yearly discount before you buy.
Instantly Credits for leads
| Plan | Price per month | Credits per month |
|---|---|---|
| Growth | 47 dollars | 1,500 to 2,000 |
| Supersonic | 97 dollars | 5,000 to 7,500 |
| Hyper Credits | from 197 dollars | 10,000 to 200,000 |
| Enterprise | custom | 200,000 and more |
- Price per month
- 47 dollars
- Credits per month
- 1,500 to 2,000
- Price per month
- 97 dollars
- Credits per month
- 5,000 to 7,500
- Price per month
- from 197 dollars
- Credits per month
- 10,000 to 200,000
- Price per month
- custom
- Credits per month
- 200,000 and more
Credits unlock contacts from a database Instantly describes as more than 450 million B2B leads, with waterfall email enrichment, AI research and exports to CRMs. Coverage is strongest in the US. For Germany, Austria and Switzerland, test it on companies you know before relying on it, as with any international database.
The cap that decides your plan
Most teams pick a plan by price and then hit a limit they did not expect. On Instantly that limit is usually the contact and email cap, not the number of mailboxes. A simple example:
- Ten sending mailboxes, each sending around 25 cold emails a day, which is the safe range per mailbox.
- Twenty-two working days a month.
- That is about 5,500 emails a month, already above the 5,000 included in Growth.
So for any team doing real outbound, Hypergrowth at 97 dollars a month is the realistic starting point. Growth works for testing and for very small, focused campaigns.
What Instantly's price does not include
The pricing page covers the software. A working cold email setup needs more:
- Sending domains, separate from your main domain, typically a few dollars to around fifteen dollars per domain per year.
- Mailboxes on Google Workspace or Microsoft 365, a monthly fee per mailbox, or mailboxes bought through a provider.
- Lead data from Instantly Credits or another source, plus verification.
- Time for list building, writing and handling replies.
The infrastructure guide covers the setup in detail. In most systems we run, the mailboxes and data cost more each month than the sending tool itself.
Is Instantly worth it
For teams sending from many mailboxes, yes: unlimited accounts and warm-up at this price is strong value, and the interface is easy to learn. It is a weaker fit if you need many separate client workspaces with strict separation, or LinkedIn steps in the same sequence. Our Instantly alternatives page and the direct comparison Smartlead vs Instantly cover those cases.
The part no tool sells
Instantly sends what you give it. The meetings come from the list, the reason to write and the discipline of the setup. That is what we build and run as a cold email agency: researched lists, infrastructure in your name, human-reviewed messages, and qualified meetings on your calendar. Pricing starts at 3,500 euros a month with a three-month build phase and monthly terms after that, details on the pricing page.
Frequently asked questions
How much does Instantly cost per month in 2026?
As listed on Instantly's pricing page in early October 2026, the Outreach plans cost 47 dollars a month for Growth, 97 for Hypergrowth, 358 for Light Speed, and Enterprise is custom. The lead database is a separate Instantly Credits subscription starting at 47 dollars a month for 1,500 to 2,000 credits. If you use both, the bill is the sum of the two.
What is the difference between Instantly Growth and Hypergrowth?
Growth includes 1,000 uploaded contacts and 5,000 emails a month for 47 dollars. Hypergrowth includes 25,000 uploaded contacts and up to 125,000 emails a month for 97 dollars, plus premium live support. Both include unlimited email accounts and warm-up. Any team sending around 25 emails a day from ten mailboxes passes the Growth limit, so Hypergrowth is the realistic tier for real outbound.
Does Instantly include the email accounts I send from?
No. Instantly lets you connect and warm up an unlimited number of email accounts, but the mailboxes and sending domains themselves are bought separately, from Google Workspace, Microsoft 365 or a mailbox provider. Budget for domains, mailboxes and lead data on top of the Instantly subscription.
We want to send about 5,000 cold emails a month from 10 inboxes. Which Instantly plan do we need?
Hypergrowth. Growth caps sending at 5,000 emails and 1,000 uploaded contacts a month, which leaves no room once you account for follow-ups and new leads. Hypergrowth at 97 dollars a month covers 25,000 contacts and up to 125,000 emails. Keep each mailbox around 20 to 30 cold emails a day and send from separate domains, not your main one.